
Read the case about Schibsted yesterday... seems hard, its harder to figure out a good strategy for them than Mrs Fields.. 'Fields' felt like a walk in the park.. Schibsted has a search engine and competing head-to-head with Google.. i wonder why? compete against Google? that feels like IT-suicide. Can't stop thinking about Schibsted though (i know that they started a free give away daily paper in Stockholm, that turned out to be shit and cannibalized on their Aftonbladet issue - and they disbanded the give-away paper)... but what could they have done beside this?
The case is maintained and selected by Espen Andersen.
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