I am now sitting in the computer lab searching the term "reaganomics". Quite fun and very powerful search engines. The school has access to search engines such as the Business Source Complete (i think its was called Business Source Premier when i used it), Factive, Zephyr and Amadeus.. oh, the last two gives me some flashbacks of the corporate finance-job i had at KPMG. It's going to be fun to use those again.. Its a a shame that we dont have access to Capital IQ.. that is a great engine. It also seems as if we have access to Datamonitor.
Read the case about Schibsted yesterday... seems hard, its harder to figure out a good strategy for them than Mrs Fields.. 'Fields' felt like a walk in the park.. Schibsted has a search engine and competing head-to-head with Google.. i wonder why? compete against Google? that feels like IT-suicide. Can't stop thinking about Schibsted though (i know that they started a free give away daily paper in Stockholm, that turned out to be shit and cannibalized on their Aftonbladet issue - and they disbanded the give-away paper)... but what could they have done beside this?
The case is maintained and selected by Espen Andersen.
2008/09/08
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